Discovery → Strategy → Execution → Results
Designingclarityforcomplexity.
I'm Sundus Umaid, a Product Designer at Booking.com. I design high-stakes financial products and operational tools used by global partners and internal teams.
—Case Studies
Modernizing Back-Office FinTech Tooling for Maximum Operational Efficiency
Transforming the Mobile Financial Experience for Accommodation Partners.
Simplifying Complex Reconciliation Processes for High-Volume Enterprise Partners
Designing a CMS for Live Sports Streaming
Developing a Scalable Design System for Multi-Platform Experiences
—About me
I believe in bringing radical simplicity to intricate people systems, through a deep understanding of the systems people who use them.
What keeps me going
Music, coffee, a quiet space, and a good problem to sit with.
How I work
I like to work autonomously, while bringing the right people and perspectives in at the right time. I learn as I go, adapt along the way, and stay curious about better ways of doing things.
Outside design
Outside of design, I'm usually playing games, solving puzzles, or sharing a good laugh with my husband and our 11-year-old son.